DOWNLOAD ~ Worldwide Casebook In Marketing Management ~ by Luiz Moutinho ~ Book PDF Kindle ePub Free

eBook details

Title: Worldwide Casebook In Marketing Management
Author : Luiz Moutinho
Release Date : January 29, 2016
Genre: Marketing & Sales,Books,Business & Personal Finance,Management & Leadership,Economics,
Pages : * pages
Size : 15302 KB

Description

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
Readership: Graduate students and researchers who are interested in marketing management.
Key Features:Comprises of a large collection of case studies in marketing and managementCovers many different industries, well-known brands and companiesOffers studies on new trends and innovative marketing concepts